The Unit, a specialist in nearshore product development and marketing services for the sports betting and iGaming sectors, has announced a new collaboration with Sportingtech, a prominent provider of turnkey betting and gaming solutions tailored for regulated and emerging markets globally.
Sportingtech’s comprehensive iGaming platform integrates sportsbook and casino offerings within a modular system supported by an intuitive back-office suite, enabling seamless omni-channel solutions.
Under the partnership, The Unit will focus on developing native iOS and Android applications for Sportingtech’s brands in Brazil. This collaboration builds on The Unit’s proven expertise in designing scalable, user-centric platforms and follows a successful redesign of Sportingtech’s sportsbook. The redesign showcased The Unit’s ability to deliver robust solutions that enhance user experience while meeting market-specific requirements.
Operating from offices in Ireland and Moldova, with a new U.S. division set to open in New York in January 2025, The Unit has positioned itself as a key player in the iGaming industry. The company’s comprehensive marketing services, combined with its strong track record in building scalable and efficient products, continue to drive its reputation as a trusted partner for operators worldwide.
As The Unit enters this period of growth, it remains focused on innovation and delivering top-tier products and services to its clients. With its experienced team and commitment to excellence, the company is poised to play a significant role in shaping the future of the sports betting and iGaming industries.
Paddy Casey, Co-founder at The Unit, said: “Sportingtech is one of the leading suppliers in the sports betting and iGaming industries, and we are thrilled to announce this exciting partnership.
“We are pleased to bring our extensive knowledge and expertise to ensure Sportingtech’s brands operate with the strongest possible mobile app.
“This follows the launch of Sportingtech’s redesigned sportsbook, where our team were able to provide our bespoke software development services to address unique business requirements and challenges.
“We very much look forward to working with Sportingtech and making the most of the synergies this partnership will present.”
Tommy Molloy, Chief Product Officer from Sportingtech, said: “Partnering with The Unit reflects our commitment to delivering tailored solutions that empower operators to stand out in competitive markets like Brazil. The Unit’s expertise as a trusted developer ensures our partners can achieve peak performance and provide unparalleled user experiences.
“Following the successful launch of our newly redesigned sportsbook, this collaboration reinforces our focus on continuous improvement and flexibility, enabling us to offer an industry-leading turnkey platform that sets new standards in customisation and growth.”
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