PlayUZU, the prominent Spanish-language brand from global iGaming provider SkillOnNet, has officially launched operations in Peru, marking its entry into the country’s newly regulated market.
Peruvian players now have access to PlayUZU’s locally tailored platform, PlayUZU.pe, which continues to uphold its unique selling point of offering bonuses with no wagering requirements—a defining feature of the brand’s “fair play” philosophy. By eliminating playthrough conditions, PlayUZU positions itself as a transparent and player-focused online casino.
The launch is supported by a comprehensive multimedia marketing campaign that highlights PlayUZU’s core values: fun, simplicity, transparency, and a commitment to responsible gaming. The campaign includes a prominent television advertising push alongside extensive digital initiatives leveraging search-engine optimization, social media engagement, and influencer partnerships. These efforts aim to solidify the brand’s identity as a dynamic and entertaining online gaming destination, regardless of player outcomes.
PlayUZU has rapidly expanded its presence across Latin America since its debut in Spain in 2020, where it quickly became a well-known name. Its recent launches in Mexico and Buenos Aires City underline the brand’s growing commitment to the region.
Peru’s regulated iGaming framework, introduced in February 2024, has created significant opportunities for licensed operators. PlayUZU was among the first to secure regulatory approval, ensuring compliance and readiness for this emerging market. The platform offers an extensive games portfolio featuring top-tier titles from leading global game studios, positioning it to capture significant market share in Peru’s evolving online gaming landscape.
Helena Rico Head of Marketing Spain and LatAm at PlayUZU.pe said: “In an industry dominated by bonuses with complicated terms and conditions and deceptive small print, we think Peruvian players will enjoy PlayUZU’s unique proposition of a fair deal with no wagering requirements. We also believe that by providing players with a fun and localized gaming experience we can make PlayUZU a top brand in this exciting new market.”
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