Playtech has announced the extension of its longstanding partnership with Bar One Racing, a prominent sportsbook operator in the UK and Ireland. The expanded four-year agreement will see Playtech power Bar One’s digital sportsbook offering and introduce its comprehensive casino and live casino suite.
Building on over a decade of collaboration, this partnership cements Playtech’s position as Bar One’s exclusive provider of self-service betting terminals across its retail estate in Ireland. This agreement further supports Bar One’s recent growth initiatives, including the modernization of its retail network to meet the rising demand for digitally integrated betting experiences.
Playtech’s cutting-edge technology will continue to underpin Bar One’s retail and digital operations, reflecting the commitment of both companies to enhancing the customer experience and maintaining a competitive edge in the dynamic iGaming market.
Yori Arami, VP Sports Commercial at Playtech: “Bar One has become a driving force in Ireland and we are excited to build on our successful partnership to help them grow further. Our software performance has made this ongoing partnership possible, and the new Digital Sportsbook and Casino proposition further increases the collaboration between the two companies. We are set on progressing plans to provide a customer centric roadmap for the years ahead, as we continue to develop new technologies aimed at improving and maximising performance in the digital and the retail space.”
Barney O’Hare, CEO of Bar One: “We are very pleased to extend further our important relationship with industry leader Playtech. With a full and recent upgrade and digitalisation of our entire Retail estate we have installed brand new sports terminals which form a key part of the future success of our company. We are very excited to also now bring the best Digital Sportsbook and Casino product to our customers and look forward to the success this partnership will undoubtedly bring.”
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