Casino Guru, a prominent online casino database and advocate for responsible gambling, has reported exceptional results from its latest campaign promoting the Gamalyze self-assessment game. Conducted in partnership with Mindway AI, the initiative aligned with Safer Gambling Week 2024 (SGW24) and achieved unprecedented levels of engagement, marking a significant milestone in player protection efforts.
The campaign featured a series of enhancements, including the integration of a prominent Gamalyze widget on Casino Guru’s homepage and across various sections of the website. These improvements led to a substantial increase in visibility and participation, with 10,479 visitors launching the game and 7,116 completing the self-assessment. This represents a remarkable 500% growth in engagement compared to the previous year’s campaign.
Developed by Mindway AI, the Gamalyze tool provides users with an interactive and anonymous way to evaluate their gambling behavior. Participants receive detailed feedback on key behavioral markers such as risk-taking tendencies and responses to rewards and losses. By fostering self-awareness, the initiative promotes safer gambling practices and equips players with tools to manage their behavior responsibly.
The success of the campaign highlights the growing importance of innovative solutions in encouraging responsible gambling. It also underscores the effectiveness of industry collaboration in addressing player safety. The strong engagement figures reflect a positive shift toward community involvement in understanding and mitigating gambling risks.
Casino Guru and Mindway AI plan to release deeper analytics and qualitative insights from the campaign in the coming weeks to further enhance awareness of risk-assessment in gambling. Their continued partnership aims to drive progress toward creating a safer and more informed gambling environment.
Casino Guru’s Head of Sustainable & Safer Gambling, Šimon Vincze, expressed his enthusiasm about the results: “We are thrilled to see such positive outcomes from this year’s campaign. The improvements we made, together with Mindway AI, clearly resonated with players. Our aim was to make the Gamalyze self-assessment game more accessible but also attractive in the eyes of players, and these numbers show that we’ve succeeded. This campaign has brought us closer to our mission of empowering players to understand and manage their gambling habits better.”
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