Dr. Dorian Freudenreich has been appointed Vice President Business LOTTO24, taking on responsibility for ZEAL Group’s entire lottery brokerage operations in Germany. Reporting directly to ZEAL CEO Helmut Becker, Freudenreich will oversee the operational management and financial performance of the company’s two prominent consumer brands, LOTTO24 and Tipp24, while driving their strategic growth initiatives. Additionally, Freudenreich is set to join the Management Board of LOTTO24 AG effective January 1, 2025.
Freudenreich brings extensive expertise as a seasoned e-commerce professional and entrepreneur. Before joining ZEAL, he led German sales and data management at the pan-European online pharmacy Atida. He also co-founded and managed the start-up Apparently Different. Freudenreich’s career began as a management consultant at McKinsey following the completion of his doctoral studies.
This appointment underscores ZEAL’s commitment to strengthening its leadership team as it continues to enhance its lottery brokerage operations and strategic positioning in the German market.
“I am grateful for ZEAL’s trust and am looking forward to the challenge,” says Dorian Freudenreich. “Lottery brokerage in Germany is by far ZEAL’s most important business segment. LOTTO24 and Tipp24 are two strong end customer brands with a lot of potential for further growth. My focus will be on continuously developing the performance of the business of both brands together with the team and promoting strategic potential in lottery brokerage in Germany.”
“Dorian Freudenreich has both founding experience and extensive knowledge in the holistic management of established e-commerce businesses,” says Helmut Becker, CEO of ZEAL. “Managing strong brands such as LOTTO24 and Tipp24 and strategically developing their business requires a great deal of experience and operational knowledge. We are delighted to have found the ideal person in Dorian to help our lottery brokerage in Germany achieve even stronger growth.”
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