ICONIC21, a prominent provider of live casino content, has expanded its partnership with B2B platform provider and aggregator Sweepium, further cementing its presence in the rapidly growing sweepstakes sector.
This collaboration, which began in October with a limited rollout to select Sweepium-affiliated brands in the U.S., has been extended to include a broader range of Sweepium’s operator partners. The enhanced agreement reflects the increasing demand for sweepstakes-ready live casino products and strengthens ICONIC21’s reputation as a preferred provider for brands in this burgeoning market.
Sweepstakes gaming continues to gain momentum, complementing the growth trajectory of the real-money sector. ICONIC21 is strategically positioned to capitalize on these developments by delivering versatile live casino content that caters to both traditional and sweepstakes audiences.
ICONIC21’s portfolio spans classic live casino offerings like Roulette, Blackjack, Baccarat, and Sic Bo, as well as innovative formats such as The Kickoff and Crash Live. The latter stands out as the first live-hosted crash game, offering an unprecedented level of interaction and entertainment. Additional highlights include the Gravity Series and Grand Bonus Baccarat, both of which bring fresh dynamics to the live casino experience.
Content is streamed from state-of-the-art studios, featuring sleek backdrops and cutting-edge video and audio technologies to ensure a premium player experience. This partnership with Sweepium underscores ICONIC21’s commitment to innovation and its ability to adapt to the unique demands of both real-money and sweepstakes markets.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “Sweepstakes are sweeping across the US market and beyond and operators want to offer their players the best content in the business.
“This extended deal with Sweepium does just that with its partners able to access our full portfolio of premium, sweepstakes-ready live content – content that has proven to hit the market with players across the globe.
“This is a fast-growing part of the industry and at ICONIC21, we believe we are in a position to capitalise on this by helping operators deliver the experiences players are seeking.”
Daniel Mitton, Co-founder and Chief Business Development Officer at Sweepium, added: “The rise of sweepstakes casinos has been nothing short of meteoric and at Sweepium, we are committed to offering the platform and content portfolio to our partners.
“Live content is hugely popular at sweepstakes casinos and in ICONIC21, we have a partner that knows how to produce content and experiences that exceed player expectations. We’ve already seen how well its content performs and now look forward to seeing it launch with more of our partners.”
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