ESA Gaming, a provider of innovative iGaming content, has announced a new agreement with Flutter-owned Betfair to deliver its full suite of proprietary titles and Game Aggregator System (GAS) to the Italian market.
The partnership enables Betfair to offer ESA Gaming’s complete portfolio of slot games, including popular titles such as Chicken Bonanza and the recently launched Santastic 4. In addition, Betfair customers in Italy will gain access to thousands of games from over 70 third-party suppliers, featuring a wide range of content spanning slots, live casino games, and non-traditional formats.
This collaboration reinforces ESA Gaming’s commitment to the Italian market, where the company has become a prominent supplier of engaging content. By leveraging its proprietary offerings and the extensive GAS portfolio, ESA Gaming continues to strengthen its foothold in one of Europe’s key regulated markets.
The deal also highlights Betfair’s ongoing strategy to enhance its gaming portfolio, providing players with a diverse and high-quality entertainment experience while maintaining its position as a leading operator in the region.
Thomas Smallwood, Chief Commercial Officer at ESA Gaming, said: “Partnering with a major Flutter brand is an exciting moment for us as we further consolidate our position as a leading aggregator and supplier in Italy.
“With a wealth of top-performing content, it’s another milestone deal for us and we look forward to working closely together.”
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