NuxGame, a well-established provider of betting and casino software solutions, has rolled out a suite of platform updates designed to enhance player engagement, improve retention, and provide operators with increased personalisation and operational control.
The latest enhancements introduce real-time web push notifications, allowing operators to deliver personalised messages that foster player retention and loyalty. This feature enables targeted engagement regardless of whether players are actively on-site, offering a powerful tool to maintain interest and re-engage users.
Building on its operator-centric approach, NuxGame has introduced advanced payment method management capabilities. Operators can now efficiently handle currencies across multiple payment channels, while players benefit from predefined deposit amounts and a default payment value for seamless transactions.
Architectural upgrades are also a key component of the rollout, with a transition to VUE 3 and integration with Kubernetes. These updates significantly enhance the platform’s scalability, allowing for improved resource management, minimal downtime, faster updates, and seamless handling of high-traffic periods.
To strengthen security, NuxGame has implemented a robust fraud prevention tool and additional payment limits, empowering operators with greater oversight of transactions. Enhancements to the bonus management system provide operators with greater flexibility in managing wagering requirements and win allocation settings, ensuring transparency for players.
A newly enhanced segmentation tool allows operators to categorise players based on behaviour, transactions, and engagement levels. Additionally, the multilingual notification system now supports global communication, enabling operators to connect with players in their native languages.
These updates are complemented by recent partnerships with leading content providers, including TaDa Gaming, Relax Gaming, Mancala Gaming, Gamzix, and 7Mojos. These collaborations expand NuxGame’s content portfolio, providing operators with access to a wide variety of high-quality games and delivering diverse gaming experiences tailored to player expectations.
With these advancements, NuxGame continues to position itself as a key innovator in the iGaming industry, equipping operators with the tools to drive engagement, streamline operations, and deliver top-tier player experiences.
Daniel Heywood, Chief Executive Officer at NuxGame, said: “It’s a really exciting time at NuxGame. We aim to provide operators and players with the best experience when using our platform, which is what the updates are about.
“By strengthening our platform with tools that enhance engagement, security, and customisation, we’re supporting operators in building successful, lasting relationships with their audiences.”
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