Pragmatic Play, a prominent content supplier to the iGaming sector, has expanded its sportsbook offering with the launch of football player markets, providing operators and players with an enriched betting experience.
This update introduces a variety of player-specific markets, including shots on goal, shots on target, fouls, passes, and more. These additions broaden the scope of Pragmatic Play’s sportsbook product, delivering greater depth to operators and more options for bettors.
Football remains the most popular sport globally, with millions of bets placed weekly on domestic and international matches. Player-specific markets are increasingly favored by bettors, reflecting a growing demand for detailed and dynamic wagering options.
Pragmatic Play’s sportsbook solution supports the entire trading lifecycle, from event creation to bet settlement, with features such as custom markets, dynamic odds, and robust risk management across thousands of competitions worldwide. The product is powered by official data sources to ensure accuracy and reliability.
Operators leveraging Pragmatic Play’s sportsbook also benefit from extensive localisation and customisation tools, allowing them to tailor the user experience to their specific brand and market requirements. The addition of player markets further solidifies Pragmatic Play’s position as a comprehensive sportsbook provider in the iGaming industry.
Gareth Crook, SVP of Sports at Pragmatic Play, said: “Betting on the actions of individual football players is fast becoming a key growth area within any sportsbook. Users are starting to favour these types of markets when betting on football over the more traditional football markets and it was important for us to add this latest product to our football offering. Pragmatic Play sports clients can now enjoy access to a full range of player markets across multiple football competitions globally.”
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