Games Global, a prominent online gaming content provider, has announced a strategic partnership with AI and data science specialist Future Anthem to enhance player engagement across its extensive jackpot portfolio.
The partnership integrates Future Anthem’s Audience Identifier module, part of its Amplifier AI suite, into Games Global’s jackpot content. This advanced tool leverages real-time monitoring and recommendation algorithms to identify the most receptive audiences and deliver tailored marketing communications based on jackpot activity.
This solution will be applied to Games Global’s flagship jackpot titles, including Mega Moolah and King Millions™. By focusing on personalised messaging during critical player engagement moments, the integration aims to boost interest and wagering activity on jackpot games.
Future Anthem’s proven technology has already driven measurable results across the industry, with targeted players increasing stakes by 20-30% as jackpots grow to peak interest levels. By adopting this AI-powered approach, Games Global underscores its commitment to providing bespoke gaming experiences and leveraging cutting-edge machine learning to enhance player satisfaction.
This collaboration not only strengthens Games Global’s content offering but also signals the growing role of AI in shaping real-time, personalised customer journeys within the iGaming industry.
Andy Booth, Chief Product Officer at Games Global, said: “Games Global is consistently looking for opportunities to improve operational efficiency across its offering, and Future Anthem’s AI product allows us to do just that.
“By leveraging Future Anthem’s Audience Identifier tool, we can effectively communicate in real time with targeted customers, amplifying jackpot engagement to elevate the player experience on behalf of our partners.”
Leigh Nissim, CEO and Founder of Future Anthem, added: “Games Global is a giant in the iGaming industry, and we are proud to assist in upgrading its jackpot personalisation processes to supplement its overall offering.
“Our flagship product, Amplifier AI, has a proven track record of delivering results, and we have no doubt this trend will continue with Games Global.”
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