Fitzdares, the premium UK bookmaker, has unveiled its latest Fitzdares Club in Chester, marking the first of its luxury venues in the North of England.
Located on Chester’s iconic Eastgate, the new Fitzdares Club is designed to provide members with a sophisticated and immersive experience. The venue combines exceptional food and drink offerings with seamless access to live sports coverage, ensuring members never miss the action.
In collaboration with Oliver Brown, the official top hat licensee for Royal Ascot, the Chester Club is set to become a key destination for sports enthusiasts seeking a luxurious and exclusive environment.
This launch complements Fitzdares’ existing Club in the Cotswolds at Naunton Downs, the home of Cheltenham Festival-winning trainer and Fitzdares ambassador Ben Pauling. The expansion reflects Fitzdares’ commitment to enhancing its presence in the UK by delivering best-in-class experiences for its members.
CEO of Fitzdares, William Woodhams, said: “It’s been a hectic week for Fitzdares as we open our new Club in Chester, our first venture north of the Watford Gap. The Club will showcase the best live sport. We are excited to collaborate with Oliver Brown, who hold the official top hat licence for Royal Ascot, and share this fantastic space on Chester’s iconic Eastgate.”
Fitzdares has also announced an extension of its sponsorship at Royal Windsor Racecourse with a three-year deal. The bookmaker now becomes the all-year-round sponsor of the track with Jumps racing returning to the Thameside venue on December 15th for the first time in 20 years – on which Woodhams commented: “We’re also thrilled to announce that we have signed a three-year deal to continue our sponsorship at Royal Windsor Racecourse and their Sprint Series, meaning we will be Windsor’s all-year-round sponsor.
“As part of this commitment, we have increased the space of our Club at Windsor by taking the Queen Mother’s old dining room and have installed open fires to bring our space up to speed for the new Jumps season. We’re so excited for the return of Jumps racing to the track and think our Clubhouse is more than ready for what winter has in store!”
English