Aristocrat Interactive™, the online Real Money Gaming (RMG) division of Aristocrat, has announced a strategic partnership with Big Bola, one of Mexico’s leading gaming operators. The collaboration aims to deliver a cutting-edge suite of iGaming solutions tailored specifically for the Mexican market.
Under the agreement, Aristocrat Interactive will provide Big Bola with an advanced Player Account Management (PAM) system, a state-of-the-art sportsbook platform, and customized managed services. This partnership marks a significant step in Aristocrat Interactive’s expansion in Mexico, enhancing Big Bola’s ability to offer players a seamless and innovative gaming experience.
The agreement also includes the deployment of Self-Service Betting Terminals (SSBTs) for retail sports betting and Over the Counter (OTC) solutions, enabling a smooth transition between physical and online betting environments.
Through its in-house aggregation platform, Aristocrat Interactive will provide Big Bola with access to an extensive library of content from top casino game providers. The customizable PAM system integrates APIs, real-time player engagement tools, advanced data analytics, secure payment options, and rigorous compliance measures. Additionally, Big Bola’s sportsbook offering will feature scalable functionalities, including horse racing, esports, boosted odds, and jackpot features, catering to the diverse preferences of Mexican players.
As part of the collaboration, Aristocrat Interactive will develop a mobile application designed to deliver a fully integrated player experience. This move is aimed at addressing the growing mobile gaming audience in Mexico, ensuring convenience and engagement for Big Bola’s customers.
This partnership underscores Aristocrat Interactive’s commitment to providing localized, innovative iGaming solutions and strengthening its footprint in key regulated markets like Mexico.
“We’re thrilled to take our existing land-based strong relationship with Big Bola, one of Mexico’s top operators, to the next level and enhance their online business,” said Tsachi Maimon, Chief Strategy Officer, Aristocrat Interactive. “This deal reinforces our commitment to delivering a fully connected and innovative experience across both digital and land-based verticals in this key market.”
“With nearly two decades of experience in the gaming industry, we re-entered the digital space seven years ago by launching our Big Bola Online platform,” said Emilio Quirós, COO & Business Development at Big Bola. “Now, we are excited to take the next step in our evolution by partnering with a global leader like Aristocrat Interactive to provide a richer, immersive gaming experience to players in Mexico.”
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