1/ST CONTENT, a leading provider of premium North American horse racing content and a division of 1/ST RACING, has announced a strategic partnership with American Racing Channel. This collaboration expands 1/ST CONTENT’s footprint into South America by integrating exclusive content from Uruguay’s premier racetracks, Hipódromo Nacional de Maroñas and Las Piedras Racetrack.
Grupo Codere, a prominent operator in Hispanic markets, has signed on to deliver fixed-odds betting content, data, and broadcast signals from both tracks to its customers. The partnership will showcase Uruguay’s most prestigious racing events, including the Group 1 Gran Premio José Pedro Ramírez on January 6, 2025, along with an action-packed racecard featuring the Group 1 Ciudad de Montevideo and other elite contests like the Group 3 Maroñas and Piñeyrua Stakes.
Leveraging 1/ST CONTENT’s expertise in live racing broadcasts and global distribution, the agreement aims to provide an enhanced racing experience to fans worldwide. The partnership aligns 1/ST CONTENT’s programming with international time zones, delivering fast-settling betting opportunities and premium racing content during peak viewing hours across diverse territories.
This collaboration underscores 1/ST CONTENT’s commitment to broadening its reach and delivering engaging, high-quality racing experiences to a global audience, further cementing its position as a leader in the international horse racing sector.
Simon Fraser, Senior Vice President of International at 1/ST CONTENT, said: “1/ST CONTENT is delighted to establish this partnership with American Racing Channel to broaden the international appeal of Uruguayan horse racing from these two elite racecourses, especially as the famous Ramírez festival hoves into view in early January in the capital of Montevideo.
“Horse racing already benefits from a strong history and robust following across Uruguay and proximate countries like Brazil, Argentina, Chile and Peru, which have produced some high-quality thoroughbreds, trainers and, above all, jockeys who have regularly showcased their skills in the States as well.
“Thanks to this breakout relationship with our friends at American Racing Channel and Codere, we can also provide a more educational service and supporting marketing structure around this content in order to make it easily intelligible to both seasoned fans and unfamiliar audiences.
“Furthermore, working with our alliance partners at Racing1 – the newly founded complete service hub for international racing – we are now able to distribute this content more broadly than ever before. Indeed, racing from the Americas is a great way to help global operators engage new and underserved audiences by delivering 24/7 horse racing, allowing us to return the value to two more stunning racetracks and their hard-working stakeholders.”
Horacio Esposito, Vice President of American Racing Channel (ARC), said: “We are very happy and excited to widen our services for Maroñas and Las Piedras racecourses, now including fixed-odds distribution, thanks to this partnership with our friends at 1/ST CONTENT. Our long-term relationship with the Uruguayan racing industry is a true commitment to collaborate in the growing of the business, and this latest deal demonstrates that progressive intent.”
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