EveryMatrix has launched its first omnichannel turnkey platform with ArenaCasino, marking a significant milestone for the rapidly growing iGaming solutions provider in 2024. This partnership integrates EveryMatrix’s online and retail sports and casino technology into ArenaCasino’s operations, creating a seamless multi-channel experience for customers across retail, online, and mobile platforms.
This collaboration also represents EveryMatrix’s entry into the Croatian market, adding further diversification to its regulated market portfolio. By replacing ArenaCasino’s existing platforms, the new EveryMatrix-powered tech stack introduces a single-wallet solution, enhancing the player experience and unifying operations across channels.
The omnichannel solution is the first major rollout following EveryMatrix’s acquisition of sports betting retail software developer Leapbit. The integration leverages Leapbit’s enhanced retail offering, which now includes extensive live betting options, expanded market coverage, a new front-end for Self-Service Betting Terminals (SSBTs), and features such as Cash Out and BetBuilder—capabilities previously unavailable to ArenaCasino.
ArenaCasino, Croatia’s only locally owned gaming and betting brand, holds a strong retail and digital presence with over 160 locations across the country, including SSBTs, betting shops, and slot machine clubs. The operator plans to expand its footprint to 300–400 locations within the next two years. ArenaCasino is also Croatia’s most recognized casino brand and was the last operator to secure a sports betting license in 2019, with aspirations to grow its sportsbook presence further through the integration of OddsMatrix, EveryMatrix’s omnichannel sportsbook platform.
Retail operations will be supported by EveryMatrix’s dedicated retail solutions, including SSBTs, Over-the-Counter services, and Odds Wall digital displays. Online growth will be fueled by the integration of CasinoEngine, EveryMatrix’s market-leading casino aggregation platform, aimed at driving casino revenue.
This partnership not only cements EveryMatrix’s position as a leader in omnichannel solutions but also underscores ArenaCasino’s commitment to delivering a cutting-edge gaming experience to its customers while expanding its market influence.
Ebbe Groes, CEO & co-founder, EveryMatrix, said: “Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the Group.
“Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
Hrvoje Delalic, CEO, ArenaCasino, said: “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level.
“We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.”
English