BETER, a leading provider of fast betting content and data for esports and sports, has strengthened its footprint in Latin America by securing service provider registration in Argentina.
The certification, issued by the Lotería de la Ciudad de Buenos Aires, authorizes BETER to offer its live streaming, data, and odds services to all licensed operators in the City of Buenos Aires.
With this registration, BETER reinforces its reputation as a key provider for operators across the region. Argentine operators can now integrate BETER’s dynamic portfolio of esports and sports betting content, including the proprietary ESportsBattle tournaments, the Setka Cup table tennis series, and the BSKT Cup basketball league. Together, these offerings account for over 46,000 fast-paced events monthly, all accompanied by 24/7 live streaming, real-time data, and competitive odds with an average operator margin of 7.5% or higher.
Additionally, BETER’s market-leading Esports Odds feed will now be available to operators in Argentina. Covering over 450 global tournaments and offering odds for 40,000+ live and pre-match events annually, the feed is powered by official data and curated by in-house traders. Popular titles such as CS2, Dota 2, League of Legends, and Valorant are included, further solidifying BETER’s appeal as a comprehensive solution for esports and sports betting.
This strategic move highlights BETER’s commitment to expanding its presence in regulated markets while delivering innovative, high-quality content tailored to operators and players alike.
Gal Ehrlich, CEO of BETER, said: “We have identified Latin America as one of the key markets for us and we are working hard to meet all demands of regulators in the jurisdictions where we want to offer our products to operators.
“This is a region that continues to evolve – both in terms of player preferences and also the regulatory and legal landscape – and all companies must embrace this and adapt to provide the experiences players are seeking while complying with the rules in place.
“In the City of Buenos Aires and beyond, the demand for fast betting content and experiences for both esports and sports is at an all-time high, and with our suite of products, operators can meet this demand with thrilling content that provides round-the-clock action and betting opportunities.”
Valeria Tarchynska, BETER’s Chief Legal Officer, added: “Our team has plenty of experience in applying for and securing approvals in regulated markets such as Latin America and others. This time, we had the support of the local law firm MF Estudio-Abogados whose guidance was invaluable.
“Receiving registration from Lotería de la Ciudad de Buenos Aires is an important step for BETER as we keep expanding our reach across Latin America and further establish ourselves as the leading and official provider of fast betting content, data and odds.”
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