FanDuel, the largest brand under Flutter and a leader in the US online sports betting market, has introduced a new personalized responsible gaming tool, My Spend. This dashboard aims to empower customers by providing detailed insights into their spending habits and budget management on the platform.
My Spend allows users to view key engagement metrics, such as total deposits and net winnings, over customizable timeframes, including the past seven days, four weeks, or three months. In addition to offering transparency around spending patterns, the tool encourages players to leverage FanDuel’s existing responsible gaming features, such as deposit and wager limits.
The development of My Spend is grounded in both internal data and external research, underscoring the demand for personalized activity tracking and deeper behavioral insights among players. By introducing this tool, FanDuel seeks to enhance customer awareness and promote responsible gambling practices.
To support the launch of My Spend, FanDuel has rolled out a comprehensive advertising campaign designed to drive engagement with the new dashboard. The campaign, which is available in both English and Spanish, spans television, digital platforms, and social media channels. It reinforces FanDuel’s commitment to helping players stay in control of their gaming activities while fostering a safe and enjoyable environment.
“FanDuel believes our customers should always have a budget and plan in mind when they engage with our products, and we are thrilled to introduce My Spend to help customers track their spending and manage their play,” said Alison Kutler, Vice President, Responsible Gaming and Community Impact at FanDuel. “As we look to continuously raise the standard for what it means to be a responsible operator, we look forward to continuing to bring new and innovative ways support our customers.”
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