GiG Software Plc (First North: GiG SDB), a leading provider of iGaming technology solutions, has extended its collaboration with long-time partner LuckyDays by launching operations in Mexico. This marks GiG’s debut in the country’s regulated market and brings the successful partnership into its fourth regulated market, and first in Latin America.
This move underscores GiG’s continued expansion in regulated markets, further demonstrating its ability to provide partners with tailored solutions for sustainable growth. With the addition of Mexico, GiG solidifies its position as a global expert in navigating regulated markets, enhancing its capacity to create opportunities for its partners.
LuckyDays will leverage GiG’s CoreX platform, a next-generation iGaming solution known for its scalability, robust security, and seamless integration capabilities. Designed to support extensive third-party inventories, CoreX provides advanced localisation and gamification tools that give operators a competitive edge in their respective markets.
As part of this partnership, LuckyDays gains access to GiG’s advanced AI-driven tools, DataX and LogicX. These cutting-edge technologies utilise machine learning models to enhance decision-making and automate processes, contributing to improved player acquisition and retention. The incorporation of these tools demonstrates GiG’s focus on innovation and data-driven strategies to support its partners’ growth.
Mexico’s iGaming market continues to show promising growth potential, with projected Gross Gaming Revenue (GGR) expected to reach $3.7 billion by 2028, according to H2 Gambling Capital. Regulated by the country’s General Directorate of Games and Raffles, the market presents a significant opportunity for operators like LuckyDays, supported by GiG’s expertise.
By entering the Mexican market, GiG further strengthens its footprint in regulated jurisdictions and reaffirms its commitment to supporting partners with scalable technology and market-specific solutions. The collaboration with LuckyDays positions both companies to capitalise on the region’s expanding iGaming landscape.
Richard Carter, Chief Executive Officer at GiG, said: “We are actively expanding our addressable market by strategically entering regulated regions, with this being our first venture into Mexico. This agreement represents a combination of a high-growth market and our established, successful partnership with LuckyDays. Together, we have the ideal elements to enhance our partner’s operations through cutting-edge, next-generation technology and our extensive experience in navigating evolving regulatory landscapes. This demonstrates our ongoing commitment to fostering growth opportunities for our partners and powering their continued success.”
A spokesperson at LuckyDays added: “We are extremely pleased to enter the Mexican market with the robust support and expertise of GiG, confident that their platform will deliver the same high standards of performance and reliability that we have experienced in Ontario, Sweden, and other key regions. GiG’s proven solutions empower us to launch and scale effectively in this new market, aligning with our vision for sustained growth and exceptional player experiences. We look forward to a successful expansion in Mexico and beyond, bringing our high-quality offerings to a broader audience with GiG as a trusted partner.”
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