Oddschecker, the UK’s leading betting comparison platform and part of FairPlay Sports Media, has unveiled its new ‘Oddschecker Endorsed’ program. This initiative aims to recognize standout performance among sportsbooks in key categories such as ‘Most Popular Sportsbook’ and ‘Best Bet Builder.’
Leveraging its significant market influence, Oddschecker brings unique authority to this initiative, driven by its robust analytics and audience engagement. With over 55 million annual sessions in the UK, 100 million weekly data updates, and 120 million live prices at any given moment, Oddschecker is positioned to deliver informed and objective insights.
Winners will be determined using a combination of site traffic, betting activity metrics, and direct user feedback from Oddschecker’s highly engaged audience. The inaugural list of winners will be announced in January 2025, with the campaign set to run annually.
Successful operators will gain access to the ‘Oddschecker Endorsed’ branding, which can be deployed across media assets for the following 12 months. Similar branding programs, such as the existing ‘Oddschecker Verified’ stamp used by major players like William Hill and Sky Bet, have demonstrated increased customer trust and engagement in competitive markets. These endorsements are expected to deliver enhanced credibility and visibility for operators aligned with one of the most trusted names in UK betting.
The categories set to receive ‘Oddschecker Endorsed’ status include:
- Best Bet Builder
- Best In-Play Product
- Best Safer Gambling Tools
- Best Free-to-Play Game
- Best Football Product
- Best Horse Racing Product
- Best Politics Bookmaker
- Most Generous Bookmaker
- Best New Promotion
- Best New Bookmaker
- Rising Star – Football
- Rising Star – Horse Racing
- Most Popular Sportsbook
This initiative underscores Oddschecker’s commitment to providing valuable insights in a highly dynamic industry, ensuring operators have opportunities to distinguish themselves in a crowded marketplace.
Andrew Bramley, Commercial Director at FairPlay Sports Media, said: “Brand recognition and trust go a long way in sports betting, but with ‘oddschecker endorsed’ we wanted to go beyond just perception and deliver an objective look at the best offerings in the market across several key competitive categories for bookmakers.
“We’re digging deep into the data to work out who is proving to be the leading sportsbooks across different sports and core metrics, from best racing product to best safer gambling tools. We’re excited to share our findings in the new year, with several big names and challenger brands set to be recognised and rewarded for giving quality betting experiences to UK bettors.”
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