Independent slots studio Thunderkick has announced the promotion of Johanna Backlund to the role of Head of Marketing.
Approaching her second year with Thunderkick, Backlund has played a crucial role in shaping and executing the company’s marketing strategy. With over two decades of experience in the iGaming industry, she brings a wealth of expertise to her new position.
In her expanded role, Backlund will focus on bolstering Thunderkick’s brand visibility in key global markets. This includes enhancing the studio’s presence in the rapidly growing Latin American and Canadian iGaming sectors while maintaining its stronghold as a prominent supplier in Europe.
As Thunderkick continues its international expansion, Backlund’s leadership will be instrumental in driving brand awareness and establishing partnerships with leading operators worldwide.
Svante Sahlström, Chief Commercial Officer at Thunderkick, said: “Johanna is an integral part of Thunderkick’s operations, planning and executing campaigns with ruthless efficiency. Having her step into the role of Head of Marketing was a natural progression, and we have no doubt she will continue to deliver exceptional results.”
Johanna Backlund, Head of Marketing at Thunderkick, added: “January 2025 will mark my second anniversary with Thunderkick, and I am incredibly excited to kick off the new year as Head of Marketing. It has been a pleasure to work with such a talented and motivated group of colleagues, and I look forward to facilitating the company’s future success.”
English