Tabcorp, one of Australia’s largest gaming operators, has announced a strategic partnership with PandaScore, a specialist esports supplier, to enhance its esports offerings in the Australian market.
The collaboration will see Tabcorp integrate PandaScore’s advanced esports data and odds services, beginning with the Big 3 esports titles: Counter-Strike, League of Legends, and Dota 2. The operator plans to extend its esports portfolio over time by incorporating PandaScore’s full range of titles, markets, and innovative products to support its long-term growth in the esports vertical.
As part of the deal, Tabcorp will offer an expanded selection of esports markets and market lines, including PandaScore’s popular player markets, enabling a more comprehensive betting experience for esports enthusiasts.
Leveraging PandaScore’s leading-edge esports products, Tabcorp will distribute its enhanced offerings across multiple channels. These include digital platforms such as web and mobile apps, as well as physical locations, including betting shops and terminals in licensed venues. This multichannel approach is set to deliver an elevated esports betting experience to a diverse customer base, aligning with Tabcorp’s commitment to innovation and market leadership in the Australian gaming industry.
For Tabcorp Trading General Manager, David Beirne, “this partnership with PandaScore is invaluable to our investment in esports. It gives us access to dedicated esports trading and odds creation services for the most popular titles, with eyes to build out a full esports offering fit for the next generation of bettors. This partnership is another step in creating the ultimate sports entertainment experience for our customers.”
Oliver Niner, Head of B2B at PandaScore stated that he’s “very excited about working with one of the biggest operators in Australia. Tabcorp is an Australian institution with outstanding visibility and market penetration and a pedigree for success. Rolling out our best-in-class esports products to a market leader in Australia builds on our existing successes in this market, and it’s one we’re confident we can continue fostering growth in.”