Checkd Media, part of the award-winning Checkd Group, has achieved significant growth in organic performance, reporting a 157% year-over-year increase in conversions, attributed to a strategic focus on SEO. This transformation, recognized with the ‘Best Use of Search – Gaming (Large)’ award at the 2024 UK Search Awards, highlights Checkd’s success in driving results across its portfolio of brands, including Footy Accumulators, The Winners Enclosure, and FlashPicks.
Since the launch of its Organic Search team in late 2023, Checkd Media has transitioned to a data-driven SEO approach that has delivered remarkable outcomes. The conversion rate for Footy Accumulators surged from 1.14% to 2.94%, achieved through more qualified clickouts and partner bookmaker signups. Concurrently, average monthly organic users rose by 17% year-over-year, with over 150,000 unique users visiting Checkd’s websites monthly.
Key to this transformation was the hiring of George Webb as Head of SEO and James Dixon as Head of Digital PR, who spearheaded a new integrated strategy that combined SEO, Digital PR, and CRO. This approach focused on:
- Targeted keyword research to identify high-intent search terms and optimize content accordingly.
- Strategic link-building that elevated key commercial pages to the first page of Google search results.
- Conversion rate optimization through UI enhancements and refined betting tip strategies, improving user experience and engagement.
The campaign’s success was celebrated at the UK Search Awards, where Checkd Media was recognized in the highly competitive ‘Best Use of Search – Gaming (Large)’ category, previously won by industry leaders such as BoyleSports, SkyBet, and Betway.
This achievement reflects Checkd Media’s ability to adapt and thrive in the evolving iGaming landscape, using innovative, data-driven approaches to strengthen its brands’ market positions and deliver tangible results for its partners.
George Webb, Head of SEO at Checkd Group said: “We’re delighted to see that our strategic revamp to focus on Organic Search has already seen fantastic success. We identified some key priorities quite early to immediately help boost the on-site performance of our brands, and it’s a testament to the team that we have already been recognised for this by being honoured with an excellent award.”
James Dixon, Head of Digital PR at Checkd Group said: “Our focus is to continue building on this successful organic performance seen across Footy Accumulators with impressive results also being seen on FlashPicks and The Winners Enclosure. With 2025 bringing some of the biggest events in our calendar, we anticipate that the organic results will continue in this trend.”
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