The Rational Group, owners of PokerStars and Full Tilt Poker, have begun to rebrand Full Tilt by losing the ‘poker’ element to make players aware of the general online gambling services available.

Full Tilt.eu as well as other domains in jurisdictions including Spain, Sweden and Italy are reflecting the change as well according to Full Tilt spokesmen.

Rational has plans to focus attention on opportunities within the US market following its acquisition by Amaya Gaming.